通过对创新问题认知思维过程及规律的研究，提出模糊前端创新设想产生的过程模型，把模糊前端划分为的机会识别、机会表征、设想产生、设想评价四个阶段。在分析各个阶段的思维特征基础上，结合创新设想产生和新产品开发的实际，将质量功能布置、物质-场分析、系统功能分析、冲突矩阵求解等方法，按照其在创新设想产生过程中的作用集成到模糊前端各阶段，提出了一种多方法集成的模糊前端创新设想产生过程模型。最后以超市自动售粮机为例，依据该模型指导新项目创新设想的产生，验证了该模型的有效性和实用性。
Through the research on the process and law of cognitive thinking of innovation problem, a process model of fuzzy frond end innovation proposed, and divides the fuzzy frond end into four stages:opportunity identification, opportunity representation, idea generation, and idea evaluation. In the analysis of the characteristics of thinking in different stages, and combined the innovation design produce method with the actual of the new product development, quality function deployment, substance field analysis, system function analysis, contradiction matrix solution et al. are applied to fuzzy frond end of each stage in the process based on its role in the process of innovative idea, and a model of the produce of a multi-method integrated fuzzy frond end of innovation idea is put forward. Finally to supermarket automatics selling grain machine as an example, on the basis of the model guiding innovative ideas for new projects, verify the validity and practicability of the model.
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